Routon

A multi-hundred-billion-dollar industry, rebuilt by the people who run it.

Routon is building the operating system for cross-border freight in Southeast Asia, Vietnam, and China — and the domestic TMS that feeds it. Two products, one data spine, founded by a 13-year Pantos operator who ran the lanes before he built the software.

Market lens

The market in three numbers.

$100B+

cross-border freight market across SEA, Vietnam, and China

>90%

of operators still coordinate via Excel and consumer messengers

~5%

of shipments have end-to-end digital visibility

Why now

Three currents, all moving the same direction.

Infrastructure caught up

Vietnam, Thailand, and southern China now have the road, port, and bonded-zone capacity to move volume that ten years ago had to go by sea via Singapore.

Regulation is forcing data

e-CMR, e-invoicing, and customs API mandates are arriving in three of our four markets between 2024 and 2027.

The operator generation is changing

The people who ran these lanes in Excel are retiring. The next layer wants software.

What we build

Two products, one data spine.

Routon.ai is the cross-border control tower; Routon.vn is the Vietnam domestic TMS that feeds it. They share a federated multi-tenant model — shippers and forwarders can collaborate on a shipment without sharing their books. Rate cards carry their own visibility scopes (private, shared, public), and milestones land in a single timeline whether the carrier is sitting in Shenzhen or Hanoi.

Traction

Live with two launch partners.

  • Two launch partners running shipments in production
  • Routon.ai: cross-border rate cards, RFQ, federated multi-tenant model — live
  • Routon.vn: Vietnam domestic dispatch — live with launch forwarder
  • Next 6 months: third lane, second forwarder, mobile driver app GA
Heeyun Ryu, founder of Routon.

Team & operator

Founded by the operator who used to be the customer.

13 years inside Pantos. 5 years running logistics for LG Electronics' Vietnam factory complex (47 people, $200M+ annual budget). 4 years at Seoul HQ diagnosing operations across 40 LG entities. 3 years in Jakarta learning Southeast Asian customs. Routon is the software he kept asking for, written by the person who needed it.

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The investor brief covers thesis, market, traction, team, and ask. I'll email it directly and follow up personally within 48 hours.